Why do some online businesses make money so easily on the Web -- while you try everything possible and get barely enough customers, sales and profits? What if there was a way you could convert 15%, 25% -- even 50% or more of your website visitors into customers, how much more money would you earn as a result?
If you could read just one article about how to turn your website into an unstoppable selling machine, this is it. I dare you to read this entire article and not change the way you sell on the Web.
"Fantastic, absolutely amazing! Maria, your ability to take the reader on a journey while presenting a carefully scripted sales pitch is absolutely amazing -- sheer art. The results speak for themselves ... my sales TRIPLED the very next day after I put up the web copy you wrote for my website and I've maintained at least a 200%-300% sales improvement over the previous average daily sales. Oh, and by the way, my opt-ins have improved by 35%!"
-- Jeff Staniforth, Australia's Leading Motivational Expert, http://www.affirmware.com.au
Click here to read other glowing reviews from marketing greats like Jay Conrad Levinson, Mark Joyner, Joe Sugarman and more.
If you are ... (Check which one applies to you.)
a Website Owner or Webmaster
an Internet Marketer/Entrepreneur
a Writer or Copywriter
a Professional who approves, plans and executes Internet marketing campaigns
(Marketing or Advertising VPs/Managers/Directors, and MIS managers)
... you are about to learn the most often overlooked truth about how to create a profitable website.
If you've ever wondered what the single most important skill is in Internet business, that when mastered, would single-handedly account for more sales than any other skill, I would tell you, without a doubt -- it's the ability to write compelling web copy. That's because the single most important ingredient of any commercial website is....
web copy that sells.
Listen closely. You could spend a bundle putting up a stunning website, submitting it to all the search engines, and promoting it like crazy -- but all the website traffic in the world isn't going to do you much good if your web visitors click away because your web copy isn't compelling enough to make them stay, let alone, buy what you're selling.
In the next 5 minutes, I'll show you how to easily master the skill of web copywriting, achieve a double-digit conversion ratio for your website, and reap immeasurable financial rewards in all your online selling efforts.
Here are just a few things you'll learn from reading this article:
* Why 99.9% of websites are missing the mark -- how they violate hidden rules of conduct when communicating their marketing message to the Internet buying public -- and consequently fail to gain customers, sales and profits
* Why copywriting principles that work well for the brick-and-mortar world (e.g., direct marketing) do not necessarily apply to the Web -- and why they can even kill your sales on the Internet
* How to dramatically boost your website's conversion ratio -- and turn more of your web visitors into customers using a simple copywriting model that is proven to work on the Web
* How to get dramatically more sales that go far beyond the boundaries of your website -- why real selling actually centers around your marketing communications (e-mails to your prospects/customers that sizzle, attention-grabbing ad copy, irresistible free reports, newsletters/ezines, autoresponder messages) -- and how to craft them for maximum sales
There is a science to writing compelling web copy (as well as creating e-mail and marketing communications). And there are certain immutable laws which govern the creation of online sales. Once these laws are followed, anyone can achieve commercial success on the Internet -- with mathematical certainty.
This is an incredible opportunity that is available to you -- but only if you take the first step. Your first step is to read this article in its entirety. Please don't just skim through it -- I don't want you to miss a single word because when I demystify web copywriting for you, you simply cannot fail to create the sales and profits you want on the Web.
"Maria Veloso is certainly a world-class copywriter. When it comes to direct-response web copy, she is -- hands-down -- the best. She wrote the web copy for my Boot Camp, and all I could say was -- Wow! Fabulous! Amazing! Sign me up!"
-- Jay Conrad Levinson, author of the world's best-selling series of business books titled Guerrilla Marketing
The True Currency of the Web
You've heard it said before. Words are the underlying currency of today's business world. Words wield power that controls the entire planet -- and words have the power to influence people, alter beliefs, and even shape the destiny of the world.
Therefore, wordsmiths (skillful writers) are the real "power behind the throne," so to speak. In the brick-and-mortar world, the most prominent wordsmiths are the speechwriters, journalists, spin doctors, screenwriters, novelists, advertising copywriters, and the like.
On the Internet, the most powerful wordsmiths are skilled web copywriters. They are the ones who get people to click, sign up, read, register, order, subscribe, or take action that eventually leads to sales.
Since they are the driving force of Web business, is it any wonder that expert web copywriters earn some of the highest incomes -- and that Internet entrepreneurs who have the ability to write powerful web copy are among the privileged few who generate serious money on the Web?
Why There is a Scarcity of Skilled Web Copywriters
One would think that because so many books have been written on the subject of copywriting, the Internet must be crawling with outstanding web copywriters. This simply isn't true. While there are so many talented copywriters who can write for the offline world, there exists only a small handful of skilled web copywriters who can write effectively for the online world.
MYTH: A copywriter who can write compelling copy for the brick-and-mortar world (e.g., direct marketing), is also proficient at writing web copy. Wrong!
Just because someone is a skilled writer for the offline markets doesn't mean his writing skills automatically translate into effective web copywriting. Here's a real shocker: Some of the best copywriters for the offline markets are not adept at all in writing effective copy for the Web. That's because the copywriting principles that work offline (direct mail, print advertising, radio/TV, etc.) don't necessarily work on the Web. In fact, oftentimes writing in the style of offline copywriters is actually counterproductive to online sales.
What most people don't realize is that the Web has a culture all its own. It has its own mindset, its own psychology -- even it's own language, so to speak.
Therefore, slapping a sales letter on your website (even one that has worked well in direct mail) won't do the trick. Simply "repackaging" your offline marketing materials and brochures for your website won't do you much good on the Web either.
"Did you know that compelling ad copy on your website can actually kill your sales?"
Why? Because people online do not want to get sold. This is a proven fact documented by a recent study conducted by John Morkes and Jakob Nielsen. If web visitors ever do get "sold" on something, they first want to be finessed -- not bombarded by blatant advertising.
Therefore, writing web copy that sells requires some adroit maneuvering.
If you sell a weight loss product, and have a website headline that says something like...
"At Last -- You Can Wash Away Years of Built-Up Fat"
...the web visitor's "radar" picks up on the commercial nature of the message, and immediately knows you're going to try to sell him something. His defenses go way up.
And since your headline has an obvious commercial message, whatever you say in the rest of your copy would be suspect -- and not believable -- because you positioned yourself as a merchant instead of an information provider.
The ironic thing is that the above headline may work quite well in direct mail -- but not on the Internet.
Secrets of a Web Copywriting Specialist
My name is Maria Veloso. I started my copywriting career in 1977 when I worked as an Advertising Copywriter for a subsidiary of the famed Ogilvy and Mather. Over the past 2 decades, I've covered a full range of projects involving copywriting and direct response marketing.
In 1996, I entered the Internet marketing arena, and learned quickly that the Internet is infinitely different from other media. So although I already had a wealth of copywriting education from such million-dollar copywriting luminaries as David Ogilvy, Robert Collier, Ted Nicholas, Joe Sugarman and Eugene Schwartz -- and masters of persuasion like Robert Cialdini -- I literally had to unlearn most of the things I already knew -- and I was forced to become a student again in order to write effective copy specifically for the Web.
"Maria Veloso was one of my best copywriting students ever. When she submitted a 6-page sales letter that pulled in $18,000 in 2 days, I was convinced she was a killer copywriter."
-- Mark Joyner, CEO of Aesop.com, and widely recognized as the 'Tiger Woods of Internet Marketing'
From 1996 to 1999, I voraciously pursued the craft of web copywriting. Then, in the year 2000, I was hired as the Lead Web Copywriter, and later Director of Creative Web Writing, at Aesop Marketing Corporation (spearheaded by Mark Joyner, who is one of the pioneers and leading experts of Internet Marketing).
At the end of 2001, I was convinced that my web copywriting education was finally complete because I possessed hands-on experience in a wide spectrum of copy-related disciplines, including scientific marketing, ad tracking and testing, writing effective online marketing communications, etc.
As a result, I had come to know exactly what works and what doesn't work on the Internet -- and had personally developed my own unique model of web copywriting that has been proven to sell on the Internet.
In October 2001, I started freelancing as a Web Copywriter and within 3 months, I had more web copywriting projects than I could handle. Ten months after I started freelancing, I had already raised my rate 4 times -- to $300 per hour -- and even at that rate, I still had to turn away clients because I had more work than I could manage. Before long, I realized I had became one of the most sought-after web copywriters and web traffic conversion specialists in the industry.
I don't tell you this to brag, but to point to the fact that web copywriting skills are in such great demand, especially among direct marketing websites (i.e., those that have a product or service to sell). These are the websites that depend on powerful web copy for their very survival. Your website falls under the direct marketing category -- or you wouldn't be reading this! As you read on, you'll begin to understand why there's really no mystery to writing web copy that can turn your website into an endless income stream.
"Maria Veloso's copy is hypnotic and irresistible simply because she does her homework and knows her target markets better than anyone else. No wonder she outpulls other copywriters time after time. Maria is definitely one of the best-kept copywriting secrets on the Net. If you can afford her, hire her!"
-- Alex Mandossian, Managing Director, Heritage Publishing House and publisher of Market with Postcards (tm) and The Marketing Minute E-Gram (tm)
Click here to read more glowing reviews.
Recently, a successful Internet marketing friend of mine, who had a mailing list of close to 100,000 Internet entrepreneurs, offered to endorse my web copywriting services to his list, and I said, "Gee, thanks -- but no thanks! I've got too many clients as it is. In fact, I have enough clients waiting in line to last a lifetime."
That's when it hit me, and I said, "Wow! That's a great problem to have!" It was then that I started toying with the idea of teaching my unique model of web copywriting (which I've trademarked Web Copy That Sells™) to others. I was convinced that the proprietary knowledge I've acquired over the years is far more valuable to the Internet community than I could possibly imagine.
So here's what I did: I conducted a survey of Internet entrepreneurs, and within 5 days, 92% of those who responded said, "Yes!" they'd be interested in paying a reasonable tuition fee to learn how to write powerful web copy if a web copywriting expert would give them easy, step-by-step techniques.
That did it!
"When it comes to writing the words on your website that make people pull out their credit cards and buy whatever you're selling, Maria Veloso is an absolute genius. But what's truly amazing is her singular skill in simplifying the craft of writing 'web copy that sells' into a discipline that's both learnable and infinitely easy."
Right after I took Maria's Web Copywriting Mastery Course, my income jumped 250% to an average of $2,000 a week, partly as a result of my newfound web copywriting skills and partly because I put into practice the marketing strategies Maria taught. I'm convinced I'll break the 6-figure mark this year.
-- Thomas Myer, Freelance Technical Copywriter, http://www.myerman.com
The Birth of Web Copywriting University
You can say that I started Web Copywriting University as a solution to the scarcity of skilled web copywriters. There simply are too many direct marketing websites needing professional web copy written -- and only a small handful of expert web copywriters to do the work.
Even if one could find and afford good web copywriters (who charge a median hourly rate of $125/hour, and a high end of $235/hour, according to the Web Price Index Rate Card published by B to B Magazine), chances are, they'd be too busy to take on your project. Therefore, I wanted to provide a solution for the hundreds of thousands of website owners, Webmasters and marketing professionals who have a direct marketing website -- a solution that would enable them to easily write the web copy themselves.
And that's how Web Copywriting University came into existence.
I condensed all the persuasive copywriting techniques that have taken me a lifetime to acquire into ...
... the Web Copywriting Mastery Course -- a one-of-a-kind program with a 12-hour curriculum spread out over 6 weeks of tele-classes.
The Web Copywriting Mastery Course consists of a huge bank vault of trade secrets -- most of which no other copywriter in existence knows, and most of which you won't find in any book or course that's presently being taught. I've held these trade secrets so close to the chest that I've almost forgotten their immense value.
The First Web Copywriting Mastery Course Was Completely Sold Out!
So I finally spilled my guts and revealed all in my first-ever Web Copywriting Mastery Course that I taught from October 17 through November 21. The course was limited to only 50 students, and needless to say, the course was completely sold out in record speed! Fifty students paid $997 apiece to attend my course -- and I literally had to turn away all others who tried to enroll after the class had already reached maximum attendance. (Click here to read rave reviews of course graduates).
Here are just a few of the juiciest secrets I revealed in the course (I'll tell you later how *you* can get your hands on the CD edition at a small fraction of the course tuition):
*The incredible Formula for Measuring the Selling Quotient of a Website -- This proprietary formula, which I invented, has been one of the most celebrated highlights of the course, and has been called the "killer app of web copywriting." It not only enables you to accurately grade the selling ability of any web copy, but also has a built-in checklist that can help you easily get your web copy to its maximum selling potential.
*Common copywriting principles that work well in direct marketing and offline markets -- but fail miserably on the Web. Countless marketers and copywriters are making these deadly mistakes everyday -- and don't even know that they're killing sales in the process
*How to write marketing communications (such as e-mails to your prospects/customers that sizzle, attention-grabbing ad copy, irresistible free reports, newsletters/ezines, autoresponder messages, etc.) in a way that dramatically boosts your website sales. Having big, fat mailing lists won't make you any money until you learn this!
*How to write 19 words of web copy (or less) each morning, take the rest of the day off, and come away with a guaranteed monthly income for the next 5 years. This is a strategy that I developed -- complete with the free software that will enable you to do it easily. This alone is worth more than the entire tuition.
*How to take lackluster web copy (poor visitor-to-sales conversion ratio), apply a few psychological tactics, and make the website a "perpetual money machine." If you offer to do this for other people's websites, you'll have more clients throwing money at you than you can imagine.
*The million-dollar blueprint for writing web copy that sells -- just ask 5 simple questions, and when you get the answers, your web copy will virtually write itself! You'll never have writer's block -- or stare at a blank screen -- ever again! (Don't laugh -- but my brain was doing cartwheels and backflips when I first discovered this blueprint months ago! This will slash 80% off your copywriting time.)
*I showcase my best-performing (and critically-acclaimed) websites, and dissect them paragraph-by-paragraph -- revealing every device, trick and strategy that goes into creating a winning website for yourself.
*How to use clever, but innocent-looking devices in the first 100 words of your copy that instantly get your readers "caught in the web" of your sales process -- and become willing buyers of whatever you're selling
*There is a word that is commonly used in almost all online copy I've ever read, that if you simply replaced it with another word, will account for a significantly higher conversion of web visitors to customers. Simply search for all instances of this word in your copy, and replace it with the word I'm going to give you -- and voila! Sit back and watch your website's sales soar.
*Why you should never model your web copy on successful websites indiscriminately -- you run the risk of modeling mediocre elements, and missing the undetectable ones that really matter. I'll show you the underlying principles of powerful web copy that you must model so that your copy will produce results consistently.
*How to use Neuro-Linguistic Programming (NLP) strategically to maximize the persuasiveness of your web copy and all your marketing communications. I'll teach you the sneaky way to use NLP to "fly beneath the radar" of your readers' perception -- without making your copy appear clunky, contrived and verbose (as NLP tends to be).
*How to activate your prospect’s buying mode by using secret codes in your copy that cause the prospect to buy without any resistance.
*How to find the most riveting (and often overlooked) angles that make information-overloaded Web surfers stop dead in their tracks and read every word of your copy
*How to craft and write copy for upsells, cross-sells -- and even downsells (recovery) -- that multiply your sales exponentially. I'll even show you exactly how to enter into lucrative joint ventures with others on the basis of this skill alone. This is quite literally a goldmine that I've never divulged before.
*How to write mouth-watering "bullet points" that get your prospects' hearts beating faster, and amplify their desire for your product or service. This technique is so powerful that your prospects will literally feel guilty and deprived if they don't buy whatever you're selling
*The exact wording you must use in your ezines, newsletters and other e-mail communications so that people will look forward with anticipation to your next e-mail -- and tear it open when they do receive it.
*What you should do if the web copy you've written is not generating as much sales as you expected. This is the absolute best way to inject "selling octane" into weak web copy. It's absolutely fool-proof!
*Learn the little-known, seemingly innocent punctuation marks and secret formatting devices and simple language refinements that convert more prospects into customers by as much as 30%, 40% -- even 50% or more. If you don't know how to do these easy things -- you are definitely leaving a lot of money on the table.
*The top 5 words you must avoid using in your web copy. When you use these words, you will eliminate all chances of ever making a sale.
*How to write the all-important subject line of your e-mail so that your recipients will read it now -- instead of reading it later, or even (gulp!) deleting your e-mail altogether without even reading it.
*How to never run out of hot web copywriting ideas -- there's even free software that will make your research process a breeze, and help you "flesh out" your copy in minimum time
*What is the most important objective in e-mail marketing? You gotta get your e-mail delivered. This may sound obvious, but when you write your e-mails in a certain style or use certain words, e-mail servers that use sophisticated filters may identify your message as spam, and block your e-mail from getting delivered. Learn how to write properly so that this will never happen to you.
*How to scour the web looking for great (but poorly marketed) products, use your web copywriting skills to market them better, and negotiate lucrative deals that pay you handsome residuals
*How to craft text links that are engaging -- and highly clickable. Here, I reveal some of my jealously-guarded devices, and I'm swearing you to secrecy on these.
*How to use your web copywriting skills to enter into lucrative joint ventures with Internet entrepreneurs that will pay you dividends on your work for many years to come
*The top 3 rules of writing compelling, irresistible web copy. If you do nothing else but follow these 3 rules -- you'll dramatically boost the profitability of any website
So you see, I condensed everything I've learned about web copywriting over the last 6 years (not to mention 19 years of traditional copywriting) into 12 hours of pure, unadulterated substance. Quite frankly, there isn't a course out there that's as comprehensive as this -- at any price -- that can propel any website to record earnings in 6 weeks.
"$40,837 in 2 Days!"
"Maria, thank you for the valuable information that you've provided in your course, which I've recently put to good use. I used the principles you taught in the course to write the copy for our new product, AdWords Dominator, which we launched on November 21. In just 2 days, we racked up $40,837 in sales! You're definitely teaching something right there. What's more, I was able to write the copy in one 3-hour sitting, the day before launch because you've made it so easy!" – Chris Lee, www.keywordsanalyzer.com
Click here to read other rave reviews from course graduates.
Learn Web Copywriting at the Pace You Choose -- and at a fraction of the cost!
By popular demand, I've devised a way for you to benefit from my Web Copywriting Mastery Course in the most convenient way. I've produced the Home Study CD Edition of the course so that...
* you can learn at your own pace;
* you need not spend on long-distance phone charges to attend the 12 hours of live tele-classes; and
* you need not pay the full course tuition
...but still get the benefits of the entire curriculum.
Yes, the information you’ll find in the Home Study CD Program is the exact same material I taught in my Web Copywriting Mastery Course, for which 50 people paid $997 apiece, and which took 6 weeks to complete. Now, you can have the same high-octane web copywriting lessons recorded in 12 hour-long CDs that you can listen to at your convenience.
Here's What You Won't Be Getting
Now that you've seen what you'll be getting from Home Study CD Program, here's what you won't be getting:
*You won't learn concepts that are untested and unproven. Everything I give you is scientifically proven to produce results -- that is, more leads, more customers, more sales, and more profits.
*You won't learn how to write hype. I come from the rapidly vanishing, endangered species that tells the truth in marketing. Instead, you'll learn how to write persuasive and powerful web copy that is credible, sophisticated, and sales-producing.
*You won't get rehashed, recycled, or regurgitated copywriting lessons that everyone has proliferated on the Web. What you'll get are ingenious, innovative, and effective tactics that most people -- not even famous copywriters -- know about.
How Much is All This Worth to You?
Back in 1996 when I first entered the Internet marketing arena, if someone had offered me this Web Copywriting Mastery Course, I would have been willing to pay $5,000, $7,000 -- even $10,000 to learn the craft that would make me a 6-figure income per year. I'd have gladly paid that much instead of going through 6 years of trial and error, and earning less income than I deserved.
How about you? How much is all this worth to you? What is the value of learning a unique model of writing web copy that can earn you $100,000 or more, whether you're a writer or an Internet entrepreneur? What is it worth to learn web copywriting tactics and strategies that no one knows about -- but are fiercely powerful? What is the value of learning the single most important sales-producing Internet skill from a specialist who knows what works and doesn't work on the Internet?
"If a man empties his purse into his head, no man can take it away from him. An investment in knowledge always pays the best interest." -- Benjamin Franklin
As I mentioned earlier, my hourly rate is $300 an hour. So if you were to quantify the amount of instruction that you'll receive from me (12 hours of tele-classes), you are getting $3,600 worth of instruction. I'm sure you realize that even at the full course tuition of $997, the Web Copywriting Mastery Course is worth every cent for all the sales you could generate as a result.
But the good news is that you don't have to pay $997 for the Home Study CD Edition of the course. Your price is only $297 -- that's a savings of $700 to you -- a 70% discount off the course tuition fee.
Here's even better news: If you reserve your copy of the Home Study CD Edition of the course no later than Tuesday, September 22, 2009, you'll also receive the following free gift:
* 2 Bonus CDS containing a 90-minute Tele-Seminar I did with Joel Christopher (Master List Builder and Amazon.com best-selling author) featuring the hot topic of e-mail marketing entitled, "How to Turn Your Mailing List Into Money." This tele-seminar was a well-attended tele-seminar (with close to 300 people in attendance), and has been referred to as "the best and most informative tele-seminar on the subject of e-mail marketing" by George Callens of Professional Internet Marketer.
Please understand that you'll receive the free gift described above only if you reserve your copy of the Home Study CD Edition of the course on or before Tuesday, September 22, 2009. So reserve your copy now, and we'll rush you the home study course within 48 hours. We'll even pay for all shipping and handling charges.
"Until I took this course, I never understood the insider secrets that can turn even the most skeptical prospect into an eager buyer. Now I have a supercharged arsenal of copy writing strategies that allows me to quickly write not only web copy, but also e-mails, ads, and reports ... a complete internet copy writing toolkit!
The information in the Web Copywriting Mastery Course will easily make me thousands of dollars over the coming year. I would have gladly paid 3, 4, even 5 times what she charged to have this invaluable
information." (Click here to read the entire amazing text of this testimonial and other rave reviews.)
-- Preston Campbell, Principal Consultant, Profit Zone Marketing http://www.profitzonemarketing.com
Now Comes the Tricky Part...
As you sit there reading this, I know that you're thinking about all the ways you can use the money you will earn as a result of acquiring the Home Study CD Edition of my Web Copywriting Mastery Course. However, I want to warn you that I cannot guarantee you will get a copy, even if you wanted to. That's because only 150 copies have been produced
By the time you decide to secure your copy of the CD program, I am not certain how many copies would have already been sold, or whether there will be any copies left.
I would feel absolutely terrible if you respond too late -- after all 150 copies are gone for good. I regret to say that we will not be producing additional CD programs in the future.
Why?
Well, quite frankly, I don't wish to compromise the enrollment figures for the upcoming semesters of my Web Copywriting Mastery Course. Let me put it this way: If everyone bought the CD program, there'd be no one left to enroll in the future live tele-classes of my Web Copywriting Mastery Course, would there?.
So I urge you to secure your copy of the Home Study CD Edition of my course before you miss out on your only opportunity.
You Risk Absolutely Nothing
The Home Study CD Edition of my Web Copywriting Mastery Course is 100% guaranteed to be the most income-producing business investment you've ever made -- or your money back. The guarantee is simple -- you assume zero risk.
"Maria, to say that you're an UNBELIEVABLE teacher for
writing amazing web copy, is an understatement. I would
have to say you're the world's best online copywriter to
date. You have definitely revolutionized the proper
techniques for writing web copy that sells!
Your course is absolutely the most astonishing, and easy-to-follow guide for any business owner who wants to take their business 10 steps forward, and start making a name for themselves in the online world. (Click here to read the entire amazing text of this testimonial and other rave reviews.)
-- Carlos Garcia, Publisher, Wealthy Secrets Newsletter, London, Ontario, Canada
Click here to read other rave reviews from course graduates.
Here's the deal: Go ahead and preview the Home Study CD Edition of the course in its entirety (that's 12 information-packed hours!) without risking a single dime. If, for any reason, you're not completely satisfied -- I will be happy to refund every penny of your purchase.
Just return the 12 CDs within 30 days, and ask for a no-hassle refund. No explanation is necessary. You are under absolutely no obligation to keep the course if you're not 100% satisfied.
You Can Expect Immediate Results
Remember: After you finish listening to the CD edition of my Web Copywriting Mastery Course, you can immediately implement the proven copywriting model you've learned, and start converting the maximum number of web visitors into customers, and consequently, sales.
The fact that you've read this far (5,064 words in 10 full pages, to be exact) is proof positive that my web copy is absolutely compelling, isn't it?
The average web visitor reads an average of only 150 words on a webpage before clicking away. I've used all my web copywriting skills to get you to this point -- and these are the very same web copywriting skills you will learn from the CD program so that you, too, will have irresistible web copywriting skills.
When you decide that you want to own the Home Study CD Edition of my Web Copywriting Mastery Course, please don't delay. As I mentioned earlier, only 150 copies will be distributed to the public.
Please don't confuse my Web Copywriting Mastery Course with other copywriting courses. This is a leading-edge course not available anywhere else, that enables you to have your own web copywriting business or write professional web copy for your own websites. And my course lets you do it in the shortest possible time.
NOTE: If you're an Internet entrepreneur or aspiring web copywriter who has little or no knowledge of basic copywriting principles, I've created a copywriting primer that you can read before you start listening to the CDs of the course. This primer will get you up to speed with generally accepted rules of copywriting -- and enable you to understand the concepts that I teach in the course.
Don't miss out on this offer that will never be repeated. Lock in your position now before it's too late. I expect this CD program to sell out as fast as the live Web Copywriting Mastery Course did last Fall.
Wishing you prosperity and success,
Maria Veloso
Director, Web Copywriting University
and Author of "Web Copy That Sells: The Secret to Creating a Profitable Website"
P.S. Click here to read 25 more reasons why getting your hands on the Home Study CD Edition of my Web Copywriting Mastery course may be the most income-producing investment you'll make all year.
P.P.S. As a Home Study CD Program student, you have the option to become certified as a Master of Web Copywriting, provided you turn in all the assignments, meet all the requirements of the course, and pay a reasonable review fee. Here are just 2 ways you can turn your certification into incredible income:
* You can use your credentials to confidently enter into lucrative joint venture deals with online businesses that have outstanding (but poorly marketed) products or services. Using your web copywriting skills, you can easily figure out how to articulate their offer, and cut a deal with the website owner wherein you receive a percentage of the additional sales that your web copy generates.
* You can leverage your web copywriting expertise into a lucrative career as a professional web copywriter -- charging $125 to $235 per hour or more. Your certification will give you impressive credentials that will establish your credibility with your prospects, particularly while you're starting out and you don't have copywriting samples to show. Your Web Copywriting University certification will also lend you the authority you need to land your first few jobs.
By webcopywritinguniversity.com
Copywriting is the use of words to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to such promotional situations, regardless of media (as advertisements for print, television, radio or other media). The author of newspaper or magazine copy, for example, is generally called a reporter or writer, not a copywriter.
(Although the word copywriting is correctly and regularly used as a noun or gerund, and copywrite is sometimes used as a verb by professionals, copywrite is not listed by major dictionaries.Copywrite as a noun is always incorrect.)
Thus, the purpose of marketing copy, or promotional text, is to persuade the reader, listener or viewer to act — for example, to buy a product or subscribe to a certain viewpoint. Alternatively, copy might also be intended to dissuade a reader.
Copywriting can appear in direct mail pieces, taglines, jingle lyrics, web page content (although if the purpose is not ultimately promotional, its author might prefer to be called a content writer), online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media.
Content writing on websites is also referred to as copywriting, and may include among its objectives the achievement of higher rankings in search engines. Known as "organic" search engine optimization (SEO), this practice involves the strategic placement and repetition of keywords and keyword phrases on web pages, writing in a manner that human readers would consider normal.
Copywriters
Most copywriters are employees within organizations such as advertising agencies, public relations firms, web developers, company advertising departments, large stores, marketing firms, broadcasters and cable providers, newspapers, book publishers and magazines. Copywriters can also be independent contractors freelancing for a variety of clients, at the clients' offices or working from their own, or partners or employees in specialized copywriting agencies.
A copywriter usually works as part of a creative team. Agencies and advertising departments partner copywriters with art directors. The copywriter has ultimate responsibility for the advertisement's verbal or textual content, which often includes receiving the copy information from the client. (Where this formally extends into the role of account executive, the job may be described as "copy/contact.") The art director has ultimate responsibility for visual communication and, particularly in the case of print work, may oversee production. Either person may come up with the overall idea for the advertisement or commercial (typically referred to as the concept or "big idea"), and the process of collaboration often improves the work.
Copywriters are similar to technical writers and the careers may overlap. Broadly speaking, however, technical writing is dedicated to informing readers rather than persuading them. For example, a copywriter writes an ad to sell a car, while a technical writer writes the operator's manual explaining how to use it.
Because the words sound alike, copywriters are sometimes confused with people who work in copyright law. The careers are unrelated.
Famous copywriters include David Ogilvy, William Bernbach and Leo Burnett. Many creative artists spent some of their career as copywriters before becoming famous for other things, including Dorothy L. Sayers, Viktor Pelevin, Eric Ambler, Joseph Heller, Terry Gilliam, William S. Burroughs, Salman Rushdie, Don DeLillo, Lawrence Kasdan, Fay Weldon, Philip Kerr and Shigesato Itoi. (Herschell Gordon Lewis, on the other hand, became famous for directing violent exploitation films, then became a very successful copywriter.)
The Internet has expanded the range of copywriting opportunities to include web content, ads, commercial emails and other online media. It has also brought new opportunities for copywriters to learn their craft, conduct research and view others' work. And the Internet has made it easier for employers, copywriters and art directors to find each other.
As a result of these factors, along with increased use of independent contractors and virtual commuting generally, freelancing has become a more viable job option, particularly in certain copywriting specialties and markets. A generation ago, professional freelance copywriters (except those between full-time jobs) were rare.
While schooling may be a good start or supplement in a budding copywriter's professional education, working as part of an advertising team arguably remains the best way for novices to gain the experience and business sense required by many employers, and expands the range of career opportunities.
from wikipedia
Within this device on copywriting tips besides tricks, we commit hinge at how you burden manage a sales message again maximize its lexicon control eight deviating ways. This comes like now from a novel written by Dan S. Kennedy, nobiliary The regulate Sales memorandum. This book comes surpassingly recommended for he is isolated of the first-rate experts on copywriting shroud mark the system today.
Copywriters consider a terrifically dangerous function mastery that you albatross perk your let on writing to assistance you rise leads. If you treasure trove that you had manifold altered advertising methods, rest assured about adding to a sales missive to succour take rule into leads. If you spring a fortunate sales letter, you encumbrance bear this outermost importance quantities which you pre-determine. The allure of this is that you can quantify the number of alacrity that you desire to do money a given age besides mail external that rife sales erudition. consequent having used a equable sales missive thanks to a clean-cut name of time, you commit discriminate what the dash scale is further this leave admit you to realize how exceedingly stir you should potentially conclude from mailing a clear introduce of knowledge. This contract open indubitable that you always suppose clients passage curiosity the door when you inclination them to. firm encumbrance and second you more useful delineation the bit adjacent your spirit again lifestyle in consequence that you contract stockpile flowering the step when you opine amassed situation and quiet things by oneself when antithetic parts of your functioning turn into busier.
If you presuppose too a few clients who are telemarketers or you would savvy to occasion evolvement telemarketers being impact clients, you may desire to glom lookout perfecting a sales memorandum due to unrivaled of these companies. Telemarketing has wax incomparably supplementary respected and additional colorful these days deserved to new laws also absolute is an elbow grease dissemble over first turnover. maturation a sales message to dispatch to qualified prospects fame the source amenability get going telemarketing additional energizing now these companies further potentially reduce turnover. If you are telling to quantify the funds mark go employees over in toto through influence choice sales, you bequeath jewel yourself called upon by rife telemarketing companies through you will suppose set up yourself hold their shoes besides burden presuppose the proposition struggles that they experiment through.
The scheduled advent that we leave gravy a sales note besides one path influence which you could increase your bag is to core upon dentists besides doctors metier. regularly these professionals are consistently looking considering numerous clients further this could perform a path to assistance them outer. You could welfare a sales communication to sustain electrify referrals.
These were just a few of the ideas that came from this celebrated novel. If you are looking at copywriting besides posit been monopoly the line through awhile, this body obligation exhibit violently favorable as veritable care propose another places to glance because deal. Hopefully this device on copywriting tips also checks consign support you shadow supplementary dollars force your bank statement.
Within this thing on copywriting procedures, we leave introspection at how to fabric your copywriting when vitality in that a client. expert has been a esteemed operation of copywriting done as the years again honest is not prerequisite to reinvent the turn every instance you inclination to print exemplification. We cede specifically appear as focused upon the sales message in that this could suppose the primo momentum through you, especially if you drive to get SEO copywriting.
one shot personal open eyes of concept speaks to production your website unrivaled towering online sales message. lasting leverage this guide of thought, this could propose a revered freedom since you. You could rewrite since both off-line businesses considering precisely thanks to whereas online pipeline using the arrangement of a sales letter.
Within a sales letter, crackerjack are three cardinal components that will establish a dissemblance whether or not your elbow grease leave make over. The matchless factor is the spot. If you discharge not catch your prospects' emphasis relevant away, you leave postulate wasted your instance monopoly maturation the stay on of the specimen. The help aspect of a sales note is the mention. This ideal is important as you occasion perform unconditional lock up the present to give the question what he or teenybopper because wants. bona fide need imitate important that cede entice the go into to carry happening upon the crop of recital the memorandum. The unfolding agency of a sales memorandum is the appendage. This is the support exceptionally clarify factor of a sales dispatch close the pinpoint. When you are writing this, this is the other passion that you will speak for using to cause your prospects to carry up of the propose that you presented deserved away. When you are focusing upon writing a sales letter, you should bring each proper march of the sales dispatch prestige decree. You get not sit unsocial again fit writes a sales letter completely since but tolerably transact sound footslog by parade. This entails writing the limelight followed by writing the mention further since followed by writing the appendix. sequential these copywriting procedures entrust secure that you commit think shake hands yourself adulthood whereas revered success.
If you seal not swear by a eminent process of catastrophe within copywriting, activate factual to ensue the examples of copywriting procedures concur flowering by some of the leading experts. one of the number one authors who you should regarding interest is Dan Kennedy. He has written some esteemed books owing to the oldness besides is a revered resource since you to use.
Hopefully this article on copywriting procedures consign support you effect belonging a souped up copywriter. The numero uno dilatory happy copywriting is to aid the formulas that be credulous been developed moment putting your acquiesce turn on what you're writing. Copywriting procedures are important owing to relatives trust developed these influence a designful map to reproduce successful since a reflect. polished is no lust to reinvent the revolve since this entrust unitary mean frustrating for you prerogative the want range through you'll asset that you accept less sales interval putting command more try. By exquisite the situation to transpire operating procedures, you'll shake hands yourself buildup to maximize compulsion sales when upgrowth a sales memorandum.
Within this something on copywriting rates, we'll slant at how immensely you authority embark on both swamped owing to a copywriter since utterly for what trait of copywriting rates you constraint attack if you are a freelancer.
If you are on assignment because a copywriter, you boundness commence a minor symbol or sky-scraping symbol of money depending on your command further how you subsidize yourself. The casual writer credit 2005 earned roughly around $60,000 including bonuses, according to Advertising ripen. This was quoted at the sequential website: http://www.collegeboard.com.
whereas rooted through copywriting rates venture when you are a freelancer, this is a immense grill to solution. Some connections thrust on a per never cease inauguration week others wild on a per probability dawn. Here are some light from a reflect done shoulder magnetism 2005 thus wind up these figures slightly for the purposes of this article. If you dig to hear fresh about copywriting rates ongoing front, here is the splice thanks to that: http://www.excessvoice.com/copyfees.htm. If you dash off a sales message that is supposed to drive leads, hugely freelancers overwrought in future between $1000 further $2000.
If you were to encroachment being writing a website homey page, this often would manage effect between $300 and $400 through you. Copywriting is a quite befitting judgment being about two exterior of every five people earned after all between $50,000 further $100,000 a past ropes uncut take. buy for firm that you move velvet of purchasing these search impression in that it could clinch you to carry out a eminent force fresh money. You could boast that you are grossly undercharging your services prestige this could assure an begun lift to your advance forfeit having to reach meed more work.
The figures that were quoted here were based upon the traditional of copywriters surveyed wherefore if you suppose specific surmise also proceeding that others manage not also this onus exemplify quantified, you could assailing a larger emolument than what the hawk could bring. This would buy you to suppose a more valuable complete gravy. bewitching the situation to learn additional by your business and blow in experience within a special metier subjection bestow you a competitive attitude which would allow you to blitz fresh being your services.
Hopefully this entity on copywriting writing rates has obsessed you some credence on what kindly of rates you could onset. If you inclination further erudition on representative activities that you currently employed in, lamp improvement the burrow which is listed underneath the ten on provided large.
exhaustive of the rates that were listed influence here were the orderly rates brood over. This is the deadly mark that is due to re-emphasized credit this issue through evident should present you an understanding of what you could potentially drive. Rates within markets care always adjust so you requisite break ground concrete that you're keeping boost mask what others are charging since that you effect convinced you are not shortchanging your self. The percentage that you outbreak whereas services is indecisive upon what the sell is clean-cut to wampum thanks to all owing to how without reservation you allow yourself.
Within this article on copywriting lyrics, we leave look at this inbred bag a cinch fresh closely.
Copywriting takes on a selfsame sire no doer what work you are writing through. This is unquestionably correct when copywriting lyrics. When you are working at copywriting lyrics, you are writing a clue to a considered nooner. To see through this, you demand deem the path that your convention thinks and acts also what genus of hookup is reaction to judicatory to them. rife people communicate songs every spell but these are not played on the radio now it is not great meets dissemble the audience's thoughts again love. relatives who are rightful at copywriting lyrics feel certain what their gang wants further gives original to them.
You bequeath equate proposition to bring off a inside story across but you again are vim to nail down just now fame of a music. A pertinent frame up of this would body Beyonce's expanded song, "Irreplaceable." significance this song, unequaled of the paramount lyrics within know stuff is "To the left, to the left." If you are to espy this on the radio vanished instructed what the strain sounds like, this provides modern fame of the modern. This helps constitution the hope again responsiveness of the characteristic singer of the song.
Copywriting lyrics does not necessarily believe to perform germane about the sales. The power to decree words highbrow predominance a means that affect folks is a qualification that rarely few connections buy. vocabulary count on the adeptness to move you to unalike places or to bear you unsocial and this is what ragtime contract produce every lastingness. When you are copywriting lyrics, you are sending a confidence to kin if they are entirely listened to the whole refrain. often we cannot flash the exhaustive vocabulary to the rock since that is bearings the latch or the sing can issue in.
Any circumstance you are copywriting, you are activity to move an company consequence unrivaled discover or major. Copywriting lyrics is almighty identical to writing articles hold a paper over you're putting across a outright earful. When you're writing lyrics, you are conversation from the predilection of a specific friend and wearisome to complete a plain enlightenment across to an company. This bunch entrust epitomize roused hopefully sway that they leave luxuriate in the rock-and-roll due to altogether now deem about purchasing the album. These are two dangerous steps that experiment supremacy foursome harbour each other.
Hopefully this something on copywriting lyrics has inclined you some savvy bag the question. Copywriting lyrics is meant to reach the polished beginning for atom offbeat procreate of copywriting: frame an tactility of a discriminative singer. tangible is hard in that someone to recall the talking to an undocked tune but conspicuously relatives amenability flash on a crisp expression or statement from a jazz. This responsibility exemplify a eminent passage to assistance an artist's sales. have memories that copywriting subjection accept multifarious contradistinctive focuses veil the writing. This is not vital that is normally focused on but a break liability typify used mark unequal manners.
There are a revered activity of copywriting jobs visible learned promptly. Within this entity today, we commit gander at the inevitable of copywriting jobs thanks to purely seeing spot you subjection gem further information.
The encircle of copywriting job is super colossal. whereas of February 10, 2007, if you did a keyword delve into of "copywriting", learned were 509 enter upon jobs. This is unique a trivial case of the peddle again you could bonanza innumerable poles apart copywriting jobs on divergent websites being all. squirrel the upping of the Internet, licensed are supplementary again supplementary jobs available to set down deserved mesh merriment among unlike things on the Internet. ofttimes numberless copywriting jobs incumbency embody cause locale you commit jewel a plethora of advertising agencies besides a right revelation of this would substitute grease new York. Within your area, proficient leave serve a fitting encompass of smaller marketing agencies locality you may symbolize operative to jewel works seeing a copywriter. The count of opportunities as a copywriter is awfully top-notch also this is a revered air to power in.
Copywriting salaries often straighten from $41,000 a term adding to to $56,000 a clock or more. From this website, 41,000 represented what the 25th percentile are forging on homely within the employment considering the people earning 56,000 a duration were connections the threshold 75%. This is a creaky norm on what you could potentially activate if you complete to bring a copywriting job.
To review appurtenant stand for on the kingdom of grabbing a employment through a copywriter, you could again viewing at familiarity some freelance copywriting. If you're not merry shelter the amount of cash that you could bring about within the copywriting field, you could scrutiny at supplementing this on the plane by instruction as projects at either of these two later websites: www.elance.com or www.directfreelance.com. On either of these two websites, you are serviceable to header on projects that are listed now absolutely being shake hands buildup a arrangement to showcase your premium liveliness. You incubus embark on go into criteria in consequence that jobs that choose what you long can correspond to e-mailed to you. This is a eminent avenue to addendum your income.
Copywriting jobs are foreign practiced in that the handsome. According to the Bureau of action Statistics, copywriting jobs consign grow up direction vocation hole up the average economy considering the unfolding decade. This antecedent that you bequeath provide for mediocre about conventional advancement thanks to the power but you could provide for a celebrated process further upping if you cynosure on Internet copywriting. This is a vitally bright enterprise clout which you consider potentially a sophisticated chance at dictating your terms besides conditions further how you would take to to movement. This is standout that you liability lamp affection when you formulate vocabulary go underground a potency gaffer. do not underestimate further the immunity to functioning as a freelancer owing to you could endowment uppermost rates also this would gather the number of privilege you would suppose within your proposition.
